Interesting piece from Jeff Jarvis. It also led me to this link: The soul of a new machine: Gawker struggles with the slippery slope between viral and true
Basically, unverified viral crap supplements journalism the way classified sections supplemented newspapers in ye olden days.
Raises some interesting questions about the sensationalism surrounding that whole crack-mayor thing. Page views are more important than accuracy under the Gawker/BuzzFeed/et al business model.
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