2014-02-20

Indie 88

Toronto's new "indie" radio station bills itself as '32 Flavours of Not Vanilla', then lists a pretty vanilla bunch of artists. I can't find a pic online but you can see it in plenty of bus shelters around the city.

The fact that "indie" as a genre has reached a level commercial viability negates the core idea upon which the station markets itself. Indie has evolved from its origins as an anti-mainstream term into a vague genre into a mainstream radio format.

Apparently the station is eating the other so-called alternative station's lunch (CFNY/The Edge). I suppose if this continues then CFNY will have to dump their brand in a box and go with something else.

Here's a classic CFNY fan page, doesn't look like it's been updated in some time.

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