According to the band, 800,000 transactions generated $1.6 million in sales revenue... despite the fact that the 36-song version of the album is widely available on torrent sites.
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Trent's gambit pays off, after testing the waters last year with the Saul Williams release. This is a major coup for an artist recently released from a major label deal. Unfortunately, what will get lost in the discussion is the fact that Reznor needed the major label machine to build up the massive fan base which subsequently went quite rabid, consuming everything in its sight.
When the album was released Sunday night (probably a first), the servers crashed within a few hours, leaving many people, this pseudo-journalist included, unable to order the complete package, and being forced to settle for volume I of the four volume set.
It's available for free right now! The other three volumes, however, you must pay for.
Congratulations, Mr. Reznor, on proving that ubiquitous, massively popular artists with international fan bases tuned in to the Internets and the Apple II can succeed in today's volatile music market.
Links:
NIN: Ghosts
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